Tips On Creating Your Business Roadmap


A Business Roadmap is a document that refers to a company’s specific strategic project and its goals and must be completed or reached within a specified time. The Business Roadmap should be based on the company’s purpose to formulate a strategy, conduct a target analysis of the system and develop a departmental mid-and long-term plan for specific measures. Its planning plans, processes, competence, rightness, and effectiveness will significantly affect the yearly work management and performance. Here are some business roadmap preparation tips…

Develop A Business Model

Although this step is not mandatory, it can undoubtedly help you develop a marketing plan. For those who do not understand the business model, by combining customer base, value proposition, distribution channels, relationships, resources, key activities, revenue, and costs, you have organized 4Ps from your marketing mix, which is the next level of our Roadmap.

Preliminary Planning

When planning the company’s business strategy’s development direction, the company’s middle and senior leaders should discuss five aspects: business plan, business results, internal/external performance data comparison, customer satisfaction, and employee satisfaction. Take the company’s internal sales revenue, quality cost, profit, and external competitors’ data as the company’s strategic components.

Main Content

Business roadmaps are divided into two types: medium and long-term business roadmap and short-term business roadmap. They are documents aimed at a company’s specific strategic projects and their goals and must be completed or reached within a specified time. It mainly includes cost, sales, overall enterprise, development, and process and quality. Once you have finalised a business roadmap it must be implemented across all departments.

Determine The Method To Be Used

When formulating business roadmaps, it is necessary to use strategic tools such as SWOT to analyse, determine the level of the company in the entire industry, set benchmark companies from international and domestic, identify gaps, identify the company’s weaknesses and shortcomings, and use the company’s advantages, seize opportunities, establish an early warning mechanism, conduct risk management, enhance corporate image and cohesion, and continuously improve.

Target Requirements

The Business Roadmap is based on the ultimate goal of making the company profitable by focusing on costs and profits. When setting Business Roadmap goals, it must follow the SMART principle, clarify the target period, target quality, target quantity, price, and monitor the achieved results according to the target cycle.

Measurement Standards

Estimate whether the business roadmap is feasible in terms of expert scientific content and diplomatic mechanisms employed.

Organise Your 4Ps

Organising 4P involves more than thinking about numbers. Many subjective questions need to be answered to understand the marketing mix and provide a reference for formulating a reliable strategy. It is a good idea to contact a marketing strategy consultant to advise you on the 4ps. These questions can be divided into four areas:

Product: The features, functions, and attributes of the product or service to be provided must be defined. In the case of services, it involves methods and forms. Some crucial questions are: What do customers expect from the product? What attributes does it need? How will it be used?

Price: You must define the price (cheap or expensive) and charge the customer (single sale, the monthly, variable cost, etc.). Some crucial questions are: Does your sales strategy target high demand? Our customers are greatly affected by price? Do customers value product quality rather than merit?

Place: The product’s available location must be defined (point of sale, distributor, e-commerce, etc.). It is essential to determine how the product/service is distributed and delivered. Some crucial questions are: Where do customers search for your product (or media type)? How can you access these channels? What is your sales channel? Where are your competitors?

Promotion: Define online and offline advertising strategies that will be used to promote and promote related products or services. Some crucial questions are: What media do you plan to advertise in? What is the cost forecast for each media? How do these strategies affect sales?